Communications directors are senior advisors who provide their clients advice on how to deal with the news media and use news management techniques to maintain a positive public image and avoid negative media coverage. They establish and drive a client’s multi-channel communications strategy and prepare and manage all relevant communications material, assist in developing brand voices, and maintain integrity across all platforms.
Communications directors manage media relations matters and develop contacts with relevant parties including community leaders, media members, and influencers. They assist in creating digital, video, audio, and print content, and manage their client’s presence at events including trade shows and conferences and track engagement across the necessary and relevant platforms to inform their decisions. Communications directors are responsible for creating and complying with a team budget and need a minimum bachelor’s degree in communications, marketing, or related fields.