Media Specialist Job Description

What is a Media Specialist?

Media specialists work with various types of audio-visual equipment in settings including schools, libraries, and businesses. They may be called upon to teach others how to use the equipment for presentations, classroom lectures, or meetings. They set up equipment and may also acquire and catalog materials while maintaining equipment and software. Media specialists take inventory and maintain supplies and equipment.

Media specialists update and maintain a library of available material, including films, tapes, photos, slides, and software. Although many media specialists work in elementary or secondary schools, they also work in high schools, colleges, public and private libraries, and private companies. They advise on types of equipment to use and preview and organize available materials into databases. Media specialists need extensive knowledge of the latest advances in equipment, including cameras, computers, and recorders, and a minimum bachelor's degree in education, library science, or a media specialist degree at the graduate level.

Media Specialist Job Description Template

Job Overview

Responsibilities for Media Specialist

  • Execute multivariate tests, including ad copy, asset creative, and landing pages to reach performance targets.
  • Build and maintain strong client relationships.
  • Manage campaign budget across various platforms daily, weekly, and on a quarterly basis.
  • Communicate day to day media updates from vendors/shows to the Account team and/or Media Buyer/Planner.
  • Provide input on customer briefs, presentations, and sales literature.
  • Support other teams in responding to client requests and special projects as necessary.
  • Manage the creation and posting of social media content on all channels.
  • Refine, develop, and implement best practices, workflows, and efficiencies in order to improve the user experience.
  • Maintain communication with external teams when necessary, including programmatic vendors and partners.
  • Advise proper teams on how to best use search to improve consumer trends and understanding.
  • Assist with ad copywriting with partners and clients for campaigns.
  • Act as final resource for all inventory, billing and invoice discrepancies.
  • Analyze and report on paid media campaign data and performance.
  • Collaborate with sales team to identify and grow opportunities.
  • Oversee planning activity for assigned accounts to assure quality.

Qualifications for Media Specialist

  • Bachelor's Degree in business or marketing.
  • Proficient with Microsoft Office Suite and Adobe Creative Suite.
  • Strong writing and editing skills.
  • Familiarity with Google Analytics and AdWords.
  • Demonstrated strong critical thinking and time management abilities.

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Employers: How to Write Great Job Descriptions

  • Be sure to mention requisite years of experience and educational requirements
  • Tell job seekers what's unique about your company and job
  • Ideal length is a few paragraphs or about 200 words
  • Make sure to use appropriate paragraph breaks and bullet points so it's easy on the eyes
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