Producers are responsible for the high-level direction and administration of a creative project that may involve video, music, or another media format. They plan and oversee all phases of the production process. Their role may encompass the duties of a creative project manager. They establish and manage budgets, negotiate contracts, and play a central role in hiring staff or selecting talent. They ensure the project stays on schedule and doesn’t go over budget. They often have final approval over the finished product.
Producers often have a bachelor’s degree in a busines or media field, although relevant professional experience and a track record of overseeing successful projects is often viewed as equally important. They must be highly organized and excellent project managers. Extensive familiarity with all phases of the production process is helpful.