Product demonstrators display and demonstrate products to customers, typically in a retail store setting. They interact with customers, providing information about products and offering samples. They may also give out other promotional items and informational materials, or recommend additional products that might be of interest. This role may involve cooking and preparing food items by using a microwave, grill, or other small appliances, and also requires the setup of tables, stands, or demonstration areas. The objective is to raise brand awareness and generate excitement and interest about the product.
Product demonstrators typically have a high school diploma, and commonly have a background in retail or customer service. They must be comfortable delivering sales pitches and promoting products. These roles require good communication skills and an outgoing, enthusiastic personality.