I applied online. The process took 2 weeks. I interviewed at General Mills (Mississauga, ON) in Feb 2021
Interview
I met with one interviewer for 30 mins and then switched to another interviewer for another 30 mins. They had a set list of questions that they would ask, so it's less conversational based on the answers you provide and more of a Q&A. They also did ask market sizing, brand strategy, and marketing campaign analysis questions.
Interview questions [1]
Question 1
1. Tell me about yourself.
2. Why do you want to work for General Mills?
3. What do you believe is at the heart of marketing?
4. Why do you want to work in Brand Management?
5. What's a CPG campaign that you thought was executed well?
