In marketing we have a big problem and it has taken a lot to get me to the point of writing this. The marketing org is rapidly turning into a place where people are burned out and want to quit. Employees also have confusion about what their role entails and what is expected from them. This is widespread and people are fearful of clarifying this with leadership because they have been met with dismay and contempt when asking for clarification in the past.
The root of the problems start at the top of the marketing org. Employees are well-aware that the newly anointed CMO is in over his head and wasting department money on pet projects that don’t show any clear and improved results. Any mention of numbers or basic concepts confuse him. He meddles in projects with stream of consciousness suggestions, causing unnecessary chaos, leaving everyone completely confused about how to proceed. This person’s meddling and indecisiveness is causing us to run around in circles constantly. But it doesn’t have to be this way.
It’s no surprise that employees look forward to the CMO’s often vacations. If the rest of us took vacations like this, we would not be able to get our work done. And then, we would get rated as “Inconsistent” and our potential rated as “Steady”, resulting in lower bonuses, less or no RSU grants, and put on a path to a PIP. All of this adds even more stress on everyone, many of which are desperately looking for another job.
Yet, somehow, he just got promoted to CMO. Many are quite confused about their own roles under this person’s leadership, but even more are dumbfounded that he was even promoted in the first place. Is no one paying attention to the pulse employee surveys from the past couple years?