Hootsuite reviews

3.1

41% would recommend to a friend

(810 total reviews)
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Irina Novoselsky

28% approve of CEO

24% positive business outlook

Hootsuite has an employee rating of 3.1 out of 5 stars, based on 810 company reviews on Glassdoor which indicates that most employees have a good working experience there. The Hootsuite employee rating is in line with the average (within 1 standard deviation) for employers within the Information Technology industry (3.9 stars).

Reviews by job title

810 reviews
2.0
Oct 9, 2016
Recommend
CEO approval
Business Outlook

Pros

- looks good on a resume. Get a year in and get out. - some smart/cool colleagues - dogs

Cons

- low pay and nearly impossible lateral/upward movement. I can think of a handful of people who have climbed the corporate jungle gym successfully in a company of nearly 1000 people - terrible middle management. great talent at the very bottom (social coaches, customer advocates, copywriters, SM specialists, etc.) and the very top (C-suite, some VPs), everything in the middle is a giant mess of incompetence, defensiveness, paranoia and poor work ethic. - many managers promoted to positions they are not qualified for and are not removed when their lack of qualifications has negative consequences - many older employees (4+ years) have a Stockholm syndrome-like relationship with the company. this can be good as they are generally the most upbeat and positive, but it's also sad to see. - internal communication tools enable a culture of popularity contests that leads to a skewed view of who is truly valuable and who contributes meanigfully to company goals. - terrible HR department. if you have an issue with a coworker or a manager, be prepared for excuses and no action. - bullying behaviour from the above mentioned incompetent managers. - bro culture on the rise. things are being said and done now that would not be tolerated back when i joined. - lots of top brass is leaving. Many are very experienced and well educated people who have spent a lot of time trying to steer this unwieldily ship in the right direction - Ryan Holmes has said in multiple company wide meetings that those who don't like it here can leave. While that's true, it also doesn't differentiate between those for whom Hootsuite is not a good fit and those who have expressed legitimate concerns about how the business is being run and how they are being treated - The CEO is a marketer at heart. He knows what to say and how to say it to appear relevant and ahead of the curve, but in reality, the product is outdated, doesn't meet the basic needs of today's social media professionals and many solutions rely on workarounds instead of being properly built. The price points are also insane for anything beyond the $10 plan. If you're in sales or marketing, be prepared for some sleepless nights after days spent trying to spin and position something cumbersome and ineffective as sleek, useful and fast.

2.0
Jun 7, 2019

Disappointing leadership

Recommend
CEO approval
Business Outlook

Pros

Amazing caliber of worker bees. Everyone tries hard to make the company successful. Lots of resources to help salespeople be successful.

Cons

The CEO is so hell bent on getting his exit that after the unsuccessful attempt to sell the company for a price he felt it was worth, they continued hiring like mad just before leading up to a major layoff. What kind of company keeps hiring at full tilt only to lay off people a few weeks down the road? And just so that they can pretty up the balance sheet and make it look more attractive to buyers? Let's just say there's a reason why so many amazing leaders have left over the last year and why turnover is so high on the sales side. You only have to look at how the company has failed to develop the most basic product enhancements or how they handled the recent "re-org" where they laid off more than 100 experienced people. It's shameful. Poor leadership. I think the leadership continues to make it clear they don't really care very much about their employees -just their exit. Maybe that's why there's so little loyalty, and such a high turnover. And what's the CEO's approval rating? 62% ...yeah, that sounds about right.

1.0
Jan 22, 2018

Too many inexperienced people in leadership

Anonymous employee
Recommend
CEO approval
Business Outlook

Pros

-Decent amount of vacation time. -Company tracks an internal movement metric to allow employees to try new roles and gain experience.

Cons

The amount of missing senior leadership is very apparent. No CIO, COO, CTO, new CFO only just started in Jan 2018. There is a complete lack of unified direction for the company. With all of the missing pieces there is no experienced leadership that understands how departments functions together, or the business impact of what their departments decisions have on the rest of the org. Middle management is made up of people that just happened to take over roles from all of the previous exits. They are trying to hire people with more experience (which is good), but the junior level middle management is threatened by the same experienced people they are looking to hire, so much of their experience is neglected or ignored. The inexperienced leadership will burn endless cycles trying to solve problems that have simple solutions- if only they would ask for help. This only further compounds cross org problems as the chasms between departmental silos grow wider. Vancouver is still the center of the universe. If you don't live in Vancouver...don't bother working here. ALL of the "good" ideas come out of Vancouver. For such a small company that is global, it is amazing how Toronto and UK employees have such little voice when it comes to helping shape or influence overall business impact. UK employees stay late on calls to meet with Vancouver employees, but you'll seldom get someone in Vancouver to get on the phone before 8am. The product is a mess and lacks considerable basic functionality that so many competitors have. ie - social listening beyond a handful of social channels

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Glassdoor has 916 Hootsuite reviews submitted anonymously by Hootsuite employees. Read employee reviews and ratings on Glassdoor to decide if Hootsuite is right for you.