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      Trend Hunter

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      Trend Hunter reviews

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      4.0

      70% would recommend to a friend

      (63 total reviews)
      avatar

      Jeremy Gutsche

      75% approve of CEO

      67% positive business outlook

      Ratings by category

      4.0

      Diversity & inclusion

      3.9

      Work/Life balance

      3.8

      Culture & values

      3.4

      Senior management

      3.4

      Career opportunities

      2.9

      Compensation and benefits

      Trend Hunter has an employee rating of 4.0 out of 5 stars, based on 63 company reviews on Glassdoor which indicates that most employees have a good working experience there. The Trend Hunter employee rating is in line with the average (within 1 standard deviation) for employers within the Media and communication industry (3.7 stars).

      Ratings by demographic groups

      Reviews by job title

      63 reviews
      2.0
      Oct 31, 2017

      Member

      Anonymous employee
      Recommend
      CEO approval
      Business Outlook

      Pros

      Good place to start your career if you are extremely young and just starting your career

      Cons

      This place is an absolute joke and runs much like a pyramid scheme. It's only a matter of time before it falls apart. They will try to lure you under false pretences but will really just mistreat you with a cliquey management team that doesn't know what they're doing. Pay is minimal and won't get you anywhere. Website looks terrible and this isn't at all a discussion in the office as it is run more like a dictatorship than anything. Don't be fooled by going to free pizza, beer and PR events (how is this even a perk?!), that's just a cheap substitute for actually investing in employees.

      avatar
      Trend Hunter Response
      8y
      I'm glad that you noted it is a great place to start your career, though I am sorry you did not have an opportunity to grow your career here to levels of higher enjoyment and increased pay. This indicates to me that you were here a short time because most people enjoy their experience here. In general, Trend Hunter has a 90% retention rate because people do love it here. We offer a number of intro job opportunities that do start at lower salaries, but salaries grow quickly with each year of experience and achievement. Regarding the management team comment, after about 4 years or so, people have been accepted into our leadership team. It is therefore very broad and includes roughly 30% of our office. It's 70% female, inclusive of each group and includes a VP solely in charge of culture, which is rare for a company our size. We place a huge priority on employee happiness and engagement. The PR events have included more than 40 trips around the world, which we rotate between each of the team, and several smaller prizes each week to acknowledge great work. They prizes are created by the team themselves and are meant to acknowledge teamwork and great work.
      1.0
      May 5, 2019

      Content farm with cult-like culture

      Technology executive
      Recommend
      CEO approval
      Business Outlook

      Pros

      Loose structure, relatively easy work, low baseline of talent so it's easy to shine. If you are willing to drink the kool-aid or flatter leadership, you can personality your way into a job for as long as you feel like biding your time. If you don't care about building a meaningful resume and just want to work at a place that can be fun and feel kind of like a mini high school, then by all means go ahead and work here. Just make sure you don't stay more than a year or two so that you can leave and get your career started properly before it's too late.

      Cons

      Low pay, a narcissistic culture, a very smoke and mirrors business model (you will be told it "completely changes based on opportunities!") and almost no meaningful training for the real working world. Aggressive gaslighting is everywhere. You need to turn off your BS detector to last in this place. You will be exposed to an incessant barrage of spin and manipulation and be able to swallow it (or pretend you do convincingly) daily. Any legitimate feedback or complaints you might leveled will be met with weird double speak, dismissed with some abused stats "99% of all our employees are 400% satisfied so you must be wrong!" or "our site has 999 trillion pageviews, it's one of the most succesful in the world!". This comes from the top where it's been perfected as an art form, but the rest of leadership has all internalized it as well by this point. It's hard to say if they have actually started to believe what they parrot now or have just figured out it's profitable to fall in line. 'Leadership' are mostly 30 years olds who have no real work experience outside of the bubble and would struggle to get more than entry level jobs in a real company. Their titles are kind of a joke but have managed to stick around and not challenge things too much so they eventually get promoted to comical levels "Chief Imaginary Officer" etc that make them unhirable elsewhere.

      avatar
      Trend Hunter Response
      6y
      I'm sorry you did not enjoy your experience. A very small proportion of our roles are related to content, so "content farm" would seem less relevant. Our c-levels do average 35, and our entire team is relatively young, though they have achieved terrific results, doubling the company every 18 months since 2014. We do not have a Chief Imaginary Officer, as our c-level roles are functional (after CEO, there are six c-level leaders, heading: sales, operations, marketing, client services, insights, and culture) Those are relatively standard roles for a 70 person company, though Chief Culture Officer is a bonus role we've had for several years, to curate a culture we are all very proud of. For the last 3 years, attrition among. those 1+ years has been 5%, which is very low in Toronto, and keep aspiring to improve.
      1.0
      May 30, 2019

      Herd Mentality

      Anonymous employee
      Recommend
      CEO approval
      Business Outlook

      Pros

      - Easy work - 8:30-5 hours and no longer - Free alcohol in house - No prior experience needed

      Cons

      - Fabricated or make-believe job titles (C Level executives at age 27) - Content farm workplace (volume driven) - All employees are simply extensions of CEOs decisions and gut feeling (little to no critical thinking involved) - Company culture is to never challenge the status quo - the result is a herd mentality - any criticism or feedback usually results in a warning down the line or termination of your job - Remotely zero transferrable skills to another job - the result is most employees are here for 7+ years or forever - or extremely high turnover for everyone else that realizes this sooner

      avatar
      Trend Hunter Response
      6y
      I'm sorry you did not feel properly challenged. As a note, a very small proportion of our roles are related to content, so our company is perhaps different than when you were here. We also have an average c-level age of 35 and we love our status quo to be challenged. There has not been a job termination for a full time employee in a couple years. Our turnover rate for employees who last 1 year is 5%, which is much lower than the Toronto average, particularly for a young work culture.
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      ReviewsTrend Hunter reviews

      Glassdoor has 73 Trend Hunter reviews submitted anonymously by Trend Hunter employees. Read employee reviews and ratings on Glassdoor to decide if Trend Hunter is right for you.