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A family story that keeps on growing Benny is a generous family story that began at the end of the 40s. In 1947, after receiving 1,550 roosters from a Saint-Félix-de-Valois hatchery, Joseph-Georges, one of William Benny’s eight sons, discovered a passion for aviculture. It wasn’t long before his brothers followed his lead, learning the basics of raising chickens on the Sainte-Mélanie family farm. After having left the family nest to build their own chicken farms, the Benny brothers brought their vision to life by joining forces to found the company Benny & Frères Ltd. They rapidly became the largest chicken producer in the region. Their goal then, as it is today, was to deliver a premium product every time. During these early years, the Benny brothers enjoyed organizing social gatherings on Sundays at their sister and brother-in-law’s, attended by all the various family members. Following one of these gatherings, Gilles Benny created a rotating skewer oven from scratch. Without realizing it, he had invented the first 3-hour slow-cooking oven that, to this day, produces the roast chicken for which the Benny family is renowned for. In 1960, the love story with Quebecers began when the Benny brothers and their brother-in-law went into the restaurant business, opening their very first rotisserie in Joliette. They were so successful that they inaugurated more than 20 other restaurants in Quebec’s main cities under different banners during the 60s and 70s. The second generation of Bennys took the helm in the 70s and 80s and continued to operate and open restaurants across the province. In 2006, Benny&Co. was created in order to bring the various Benny family restaurants under a single name. Several cousins from all over Quebec also joined the brand to offer clientele the best experience possible and to continue to develop new locations in their respective markets. The torch has now passed to the third generation of the Benny family, who is firmly focused on the future. Not only are they involved in the community, especially through the creation of the Benny&Co. Foundation, they also encourage local producers by sourcing more than 80% of the restaurants’ supplies from within Quebec. Constantly expanding, the chain opens 8 to 10 new locations a year. Proud of its family heritage, the Benny&Co. team delights in sharing its expertise with its clientele and invites them to discover (or rediscover) the taste of its mouth-watering chicken. Bon appetit!