Softchoice reviews

3.9

78% would recommend to a friend

(1,287 total reviews)
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Andrew Caprara

86% approve of CEO

71% positive business outlook

Softchoice has an employee rating of 3.9 out of 5 stars, based on 1,287 company reviews on Glassdoor which indicates that most employees have a good working experience there. The Softchoice employee rating is in line with the average (within 1 standard deviation) for employers within the Information Technology industry (3.9 stars).

Reviews by job title

1K reviews
2.0
Sep 3, 2016
Recommend
CEO approval
Business Outlook

Pros

Dogs in the office Steps away from Liberty Village hot spots Small gym on-site Great initial training classes Fantastic for people fresh out of school Beer-carts and vendor sponsored outings

Cons

Let's start from the beginning. The first month you are hired, you're in a classroom setting with approximately 30 peers who are on-boarded at the same time as you (warning sign number one). You are then taught, in extensive detail, everything there is to know about having a decent conversation around all IT from software to hardware in the the data centre and onward. Now, depending who your teacher is and how well you "click" with your "classmates" you may have a fun initial experience. Do not let that fool you. You are (literally) being tested every week on all that is taught from week 1 until 16. If you fail twice in any given weeks (below 80%) on the "re-do" (you're given 2 chances per week/quiz) you will be walked out. No excuses, no exceptions. Be sure to study for your week 4 final exam. Regardless if you haven't failed a test prior to, you WILL be walked out if scored below 80%. "Phase 2" commences the week after you've written the final exam. You will be then given the territory which you will be working in and will begin to prospect a minimum of 500 companies/contacts for an entire week. It's tougher than you think. You filter through these contacts within CRM and your team and watch your list shrink, only to prospect more. Be ready to spend at least one weekend prospecting your lists. Also, Management does not share previous prospect lists from those who have left the company so don't bother asking. Ps, You're considered lucky to be given a Canadian territory. US TSR reps hardly hit their quotas due to lack of Softchoice recognition in the US. Therefore are usually quickly fired or quit. You're expected to call 80-100 contacts a day which turns "strategic sales calls" into a tedious marketing strategy. Daily trainings and weekend tests continue. The "Valley of Despair" is nonsense. They claim that after a few weeks you will want to give up but should keep pushing. Okay, true. But management is brainwashed into believing there should be a "valley" in the first place. Let me tell you why.. - The quotas are the same and at most times unrealistic from US Territories vs Canadian. - THE TURN OVER RATE IS TOO HIGH - Fear mongering is an overused tactic by Management, who don't realize that instead of "motivating sales toward success", everyone in Phase 2 is walking around with their tails wrapped around their legs in fear of losing their jobs. Which majority eventually do. - IF you are liked by management you will be given extensions to hit your quota. - Favoritism exists, as in every organization, although it is all too evident at SoftChoice. As an example, some are literally provided top leads for their territory even after another TSR has worked and won an opportunity within it. - Management in Phase two is ridiculous. There is not enough individual training and support for the entire class. Let alone from one manager who chooses to talk down to others and act too busy to care about any question or suggestion anyone might ask. Get off your high horse, you're here to teach. Going back to training, weekly 1:1's to work on scripts, value propositions and overall telephone selling have now gone down from 30minutes per rep, to 15minutes due to said lack of support. - the internal sales process takes TOO long. If additional vendor support is needed you have to file a ticket through the system which for the most part isn't answered for hours, if not days. A sales call is then made with the vendor specialists and customer only to then have the customer wait an additional week minimum for our internal staff to "create the best possible solution" and provide a quote. It's ridiculously long compared to other resellers and most deals are lost due to time critical opportunities. - LACK OF COMMISSION: you *do not* receive your first commission pay until AFTER deployment or month 3 of working in Softchoice. If you make it that far. - I won't even begin on the below industry salary rates.. To remain at SoftChoice, if you haven't already quit or been walked out, you will either A, be deployed (approx 1 out of 10 are) B, be hired into a different department within Softchoice, or C, be given weekly extensions to "prove yourself" All in all I am thoroughly disappointed. I've watched students who are fresh out of school as well as experienced sales professionals, most of whom have families, lose their status due to the turn over. In my personal opinion, there are other companies out there who are willing to train and keep you long term. I'd suggest looking into other options before ever signing your employment contract with Softchoice. Unless of course, you're just looking for a quick IT refresher or a temporary 2-3 month employment to fill up your time. Also, be wary of organizations that hire in such a large bulk every month.

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Softchoice Response
9y
Thanks for your comments. As you mention, Softchoice is in serious growth mode. We are definitely hiring a lot of new employees - in particular, sales reps - to support our aggressive plans. We recognize Softchoice isn’t for everyone. While our Sales Academy is rigorous, it's also fair. The curriculum is designed to unleash the potential of our students - with lots of checks along the way to gauge progress. If at any point during Sales Academy, a student doesn't feel connected with the path they're on, we encourage them to have candid conversations with their manager and development coach. Ultimately, we actively encourage sales reps to own the outcome of their learning experience. In fact, graduates of our Sales Academy see success faster and earlier than sales peers who haven't enjoyed the Sales Academy experience.
3.0
Jun 21, 2016
Recommend
CEO approval
Business Outlook

Pros

overall, it''s a great culture. lots of fun - drinking all the time with vendors. Basically, it's a great place to meet people who you'll drink with.

Cons

The training program that was newly implemented this year is a disaster. They hire 50 people every month, train them for a month on the basics of the tech (phase 1) and then get them started on phase 2 which is cold calling (if they’re a TSR) or administrative work (if they’re an ISAM or a CSR). Of the TSRs 2/3s leave on average per class as they’re not cut out for cold calling or because our managers are terrible. During phase 2 our managers are basically educators – teaching us about how to cold call and explaining the tech to us. But our managers are clearly NOT cut out do teach. One of them has never been a manager before and takes every question as an attack on him – extremely set in his ways and is not confident enough to accept questioning. The other manager is so negative all the time that you never want to even ask him a question. His management style seems to be “look, act, and respond in a pissed off enough manner and they won’t bother me again.” If you’re an ISAM (like my friend), things aren’t much better. The company hires account managers even when there’s no need for them – they’re trying to plan ahead. Trying to plan for the unplanned job vacancies that come up so they don’t have to hire people retroactively. But they’ve failed. These people spend months in limbo, doing a CSR’s job (administrative work) and getting paid a base salary (which is 75% of a CSR’s salary). What’s worse is that while they’re in this position, they regularly interview with managers so that when those managers do have an opening, they’ll hire the ISAM. So that job they applied for and got? They have to apply to it all over again.

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Softchoice Response
9y
I would like to take the time to address the training and onboarding experience you describe. All new sales employees - regardless of role - receive a comprehensive onboarding experience designed to condition you for the specific sales function you’ve been hired for. The first phase of our Sales Academy is an intensive, month-long classroom-based program hosted at our Toronto HQ. During this time, a team of cross-functional instructors teach new hires a variety of practical sales skills, and explain how Softchoice helps organizations leverage the latest and greatest technologies to drive real business outcomes. Upon completing the classroom phase, new hires receive another three months of on-the-job training that prepares them for managing (and being accountable) for their own book of business, upon successful completion of the program. We recognize Softchoice isn’t for everyone. That’s why we actively encourage sales reps to own their own learning experience. If at any point during Sales Academy, sales reps don’t feel connected in a meaningful way to the work, they always have the option to self-select out.
2.0
Jan 31, 2019

Territory Sales Representative

Recommend
CEO approval
Business Outlook

Pros

Fun downtown/Liberty Village location. Vendor events can be a good time. The training that you receive is certainly highly valuable. This role is ideal for students that are fresh out of College/University.

Cons

If you're one of the lucky anointed ones, ie: your Aunt works in P&G (HR) or if you manage to finesse your Sales Manager so that you get given the golden goose egg accounts ,you'll do well as a TSR at Softchoice. UNFORTUNATELY that represents 1 out of 10 Reps. The rest of you suckers will be making 40k + as your salary, while getting skimpy commissions, while working 9 hours a day. Your targets will vary from Rep-to-Rep because they assign you a bunch of *mostly deadbeat accounts, and then apply a 20% year-over-year growth to that account, so you get a different target every month. This target is supposed to be aligned to you tier, but the system is highly flawed, and there is essentially no level of fairness. Softchoice's Managers can't even explain your commission structure to you. When you use their ICM (commission payout) tool, you don't see a breakdown detailing what you were paid per order. So you just have to BLINDLY trust their sneaky little system. You also only get paid on gross profit. You close big deals and make tiny commissions. It works out to being 1-2% off the net revenue on many occasions - sometimes even less! The majority of Softchioce's teams and Sales Reps DO NOT HIT PLAN. As a result of their low-ball salaries, working at Softchoice is a mess. It's a constant REVOLVING DOOR. Once you put in some time and see how awful their commission structure is, you leave and get a real tech sales job that pays $65k + elsewhere. Softchoice's ELT are mostly all Americans, and they operate as such. ELT is taking all of the profits home for themselves, while the workers that actually keep the company profitable get paid below the standard tech benchmark. EVERY ROLE AT SOFTCHOICE IS DRASTICALLY UNDERPAID by as much as 20-30%. It's not just sales that suffer from low salary pay, it's the ENTIRE COMPANY! Not a good place to work if you're trying to make a decent living in an expensive city like Toronto, Chicago, or Seattle. At their 2019 launch they ended the launch by boasting of raises being offered. Those raises were for an extra 2 or 3k to Junior TSR's. They stiffed all Senior TSR's and that's how they chose to end their annual 2019 launch. Thanks, Softchoice! How classless.

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