Marketing specifically:
- Marketing Executive leadership struggles to connect with the team, which impacts trust, alignment, and overall morale
- Lack of accountability at the leadership level, with challenges often deflected rather than addressed directly
- Inconsistent communication and shifting narratives, particularly around team performance and reasons for employee turnover
- Limited understanding of day-to-day workflows and operational realities, creating friction and incorrect priority lists
- Strategy is often unclear or reactive, leading to gaps between planning and execution
- Marketing Leader demonstrates strength in managing up, but this is not consistently matched with effective team leadership and support
Company (General):
- Disconnect between stated culture and day-to-day employee experience
- High expectations without the operational support or infrastructure needed to meet them
- Frequent shifts in priorities and evolving processes make it difficult to maintain focus
- Inconsistent policies (including in-office expectations), leading to perceived inequity
- Increasing turnover, with leadership and culture cited as key factors
- Below industry standard pay. Benefits are low to average. No extra perks like RRSP contributions until you hit 5 years. No parental leave benefits/top up
